The 5th annual LGBT Community Survey, the largest market research report ever conducted for LGBT people, will be available to the public on May 1. This national survey offers extensive insight into the lifestyles of Out & About Newspaper readers.
The survey statistics assist marketers in making educated decisions about their strategies and tactics, an effort designed to better serve the LGBT community. Last year’s LGBT Community Survey received an unprecedented 45,000 survey respondents nationwide, a 50% increase over 2009. Included in that tally were 570 Out & About Newspaper readers.
Respondents are derived from 100+ partner organizations such as international LGBT events, community centers and business associations; and a wide variety of global LGBT print, Internet, mobile, blog, radio and TV media.
The survey, which includes more than 50 questions, is performed by Community Marketing, Inc., an NGLCC-Certified, gay-owned, independent market research company, founded in 1992, and based in San Francisco. With this in-depth examination of the social and economic habits in the LGBT community, Community Marketing explores a number of demographic segments: seniors, young adults, gay and lesbian families, ethnicity, and household income.
According to the Community Marketing, Inc. website:
The resulting Gay Consumer Index and Lesbian Consumer Index reports include ground-breaking quantitative data and deep insights on demographics, psychographics, purchase behavior and motivations, and social and political perspectives. These indices will guide LGBT development and effective outreach communications for years to come.
Click here to start the survey, or paste the following into your browser: http://www.LGBTSurvey.com. Everyone who completes the survey by June 15 will be entered into a drawing to win one of five $100 cash prizes, or if you win, you can designate a charity to receive the $100. The survey will launch on May 1.